Ethics and Fears and Wonders of Human Cloning

What is a clone? According to the Encyclop?dia Britannica (1979), â€Å"a clone is a population of organisms derived originally from a single individual. By definition clones occur only in organisms capable of asexual reproduction and consist of genetically identical individuals†. There has been a successful recorded experiment which regard to cloning, although it was just an animal (a sheep to be more specific), there has been speculations that Human Cloning is not very far away.Before judging this issue, we should refrain having ignorant thoughts and try to study and understand the issue and detach ourselves from our emotions, religious dogmas and cultural habits/ or entrenched habits. We should see all the possible outcome of this, both positive and negative. Cloning is an issue that cannot be overlooked because everyone will be affected by the decision that would be put upon the issue, lives will either be saved and/or lost. In February 1997, Dolly the sheep, was successfu lly cloned from an adult sheep.After this experiment, some people were enthusiastic with this successful discovery, because it may be the key to unlocking the ‘untreatable diseases’ that we are currently facing today. It may give life and/or prolong life, it may be the only solution and the only hope for families that are experiencing a very difficult time in watching their loved ones suffer, and it may be the only guarantee that the human race will not die out in an incurable disease. The author has laid out cases that are suggesting that Human Cloning is needed; I think that some of the cases were purely for the good of the people/masses while some are extremely selfish.When I stated â€Å"good for the people/masses† I meant it in the terms of being egocentric. Being an egocentric, according to the Merriam-Webster Dictionary is â€Å"concerned with the individual rather than society†. Wanting Human Cloning for your own sake but at the same time others wo uld also benefit from it (without real intention) shows egocentrism. On the other hand, I also stated that its â€Å"selfish†. What is being selfish? According to Merriam-Webster Dictionary selfish is an â€Å"arising from concern with one's own welfare or advantage in disregard of others†.You are centered to yourself and you do not care about what might be the affect towards other people. Some people would want Human Cloning to be implemented so they could clone themselves. A question popped into my mind, can you guarantee that your clone would have the same character or behavior as you had? Like Nicholas Coote said â€Å"If I have a clone of me, I am still unique as any clone has a consciousness that is not mine† and Shannon Brownies said â€Å"You could clone one hundred Hitler embryos and not get a single Hitler because he was shaped by his environment†.I think that this is suggesting that even though you will clone yourselves it will be impossible fo r you to create the exact same person because your clone would have to raised / exposed in the same environment and society as you, your clone should experience all of the things that you have experienced to make sure that he will be the same way as you. On the side of being ethical, people do not want human cloning to be implemented because it would cause conflict between the usual or normal way of creating life. Other Ethical groups were also worried about how the status of the family would be if cloning would be implemented.Some even suggest that cloning may lead to more harm than good. I personally think that with what people are doing with these days, they will tend to abuse the powers of cloning. It has been a bad habit for people to misuse things that are provided to them. I believe that for cloning to be successful people must understand how it works first and that they should make sure that there would be no information that they will not share or tell the public. Some of m y opinion may be impossible but it is because I believe that cloning may be used for good only if we are provided with the right information.

Miners’ Wives by Ben Shahn Essay

The Miner’s Wives by Ben Shahn takes a bitter look at one of the lifestyles of the early 20th century – that of the down-trodden coal miner. In the foreground of the picture, we see the miner’s wife referenced in the title. She carries a bleak expression, her back turned to an older woman and a child, presumably her mother and her offspring. Two men walk away into the distance, and one set of clothing hangs above, unclaimed by its owner. The woman has just been informed of the mining accident which claimed her husband’s life. Shahn says much about the mining life through the composition of his painting. His focus is on the woman who has just lost her husband. She stands off-center, not crying or hysterical, but with an expression of shock and numbness. This isn’t the first time she’s experienced this kind of pain. The presence of her mother suggests that she has lost a loved one before, presumably her father. Even the method he uses to paint her, distorted, inproportionate, and unidealized, emphasizes her station in life. She has lived a hard life, and her face shows it. The red brick wall behind her expresses the anger and torment she’s feeling. It has to, because she must remain stoic for both her child and the world at large. She can’t rage at the mining company, and she must not let her child see fear, so Shahn gives this wall the most brilliant, angry color he can muster to express what she’s feeling. The wall is also a divider, separating the wives’ miserable, lonely existence from that of the mining bosses who calmly walk away. Having given her the news, they feel they’ve done all that needs to be done for this woman. Their facelessness emphasizes the fact that these men are interchangeable in the minds of the women, all alike. They rob the women of everything: their husbands, their livelihoods, and their dignity. The three generations in the room point out the nature of mining work as a family tradition. In fact, the miner’s legacy hangs overhead, the coat still attached to its hook long after its owner is gone. The elder’s husband was  probably a miner, the woman’s husband was a miner, and the presence of the child suggests that even the next generation will follow that path, despite the pain and injury all around. Such was often the case with mining. Limited mobility and limited opportunity often forced one generation after the next into the mine, and many families died generation after generation, either in the mine or from the mine, with diseases like black lung. Shahn makes a bold statement about how much the mining industry cost for those who went down into the mines every day. His characters appear placid, but they speak volumes about the lifestyle endured by not just the miners, but also their families.

History Germany Essay Essay

How far do you agree that the new Weimar Republic was seriously threatened by political extremists in the years 1919-24? (30 marks) Between the years 1919 and 1924 the Weimar Republic experienced many threats against its new democratic regime, however it could be argued that none of the threats ever truly had the ability or support required to overthrow the new state, therefore rendering the attempts by the political extremists as not that threatening. The Weimar Republic saw the end of the Kaiser’s rule and the start of a new semi presidential and representative democratic ruling. Even dating back to the formation of Germany in 1870, the foundation of German Politics and power has always lain with the elites and middle class of the population. With the new Weimar Republic these elites were supposed to lose their power and control due to the democratic regime, however this did not actually happen. Therefore any political extremists that threatened the system, and in turn threatened the elite’s power, were dealt with in harsh manners. During the trials from the 1920 Putch over seven hundred people went to trial however only one person was convicted and given five years in prison. Since the Putch would have been an act of treason, and under German law, the punishment should have been death, however the fact there was so little convictions and such lenient punishments suggests just how strong the elite’s power still was and how strong the Weimar Republic would have been with the elite’s power backing it, but they would only do this as long as things were benefiting them. The Kapp- Là ¼ttwitz Putch of 1920 did lead to an exposure of the army’s reluctance to support the Weimar Republic due to the fact the army was ordered to act by Noske, the Defence Minister, however the leaders of the military refused to get involved and instead remained neutral. This therefore would have planted a seed of doubt into people’s minds as to how good the Republic would be as not even the army were going to protect it, which then would lead some people to feel unprotected and vulnerable, and  could have led to people turning against the democratic system and instead turning back to the old ways of running the country. Yet, this was not the case therefore suggesting that the Kapp- Là ¼ttwitz Putch did not pose as being that significant of a threat. The Munich Beer Hall Putch could be argued as being doomed from the start and therefore never truly being a serious threat. From the beginning and throughout it never had the support of the German people, with only a small number of people supporting their cause. Seeckt also used his powers to command the army to resist the Putch and with the combination of the Bavarian Police and the army the Putch was crushed easily with minimal deaths. However, in the end Hitler was arrested on charges of treason (again meaning the punishment under German law should have been death) and he only received a five year prison sentence yet he was released after just nine months. This again showed that the political power was with the elites and that the Weimar Republic was not as strong as first thought, yet the public were still willing to keep the democratic state in place and give it a chance to work. Therefore it could be argued that as long as people had a belief in the Weimar Republic and were willing to support it then any attempts by political extremists would never have been that successful and therefore they were never truly much of a threat. In conclusion, although the Weimar Republic did indeed experience many threats from political extremists, with some seemingly serious threats against it which showed the many flaws in the system such as the power of the elites and the army’s standing in the new regime, yet none of the attempts had enough public support backing them to have a serious impact. They just didn’t have enough public support as people, especially of the working classes, believed in their new democratic system, and wanted to give it enough time to start to evoke changes that would benefit them in the long run. Therefore the attempts could not have had enough of an impact to name them as being serious threats against their new democratic state.

Wood and stone carvings Essay Example | Topics and Well Written Essays - 500 words

Wood and stone carvings - Essay Example Other traditional and cultural use of wood artistically include making of decoys as well as fish carvings. These are common across cultures. Cultural Due to woods lightness and ability to take very fine details, it is very suitable for sculpting marks and other ornaments that can be worn by people. Moreover, wood is much easier to sculpt than stone and is cheaper. As discussed by Sayers, C. M. (2012) various methods and techniques exist for wood sculpting. These include: chip curving, relief carving, caricature, whittling, treen and lovespoon and Scandinavian flat plane among others. Techniques involved on the other hand include use of tools like V tool, curving knives, veiner, chisel, gouge, copping saw etcetera. These tools are used in different methods to come up with the beautiful artistic and cultural sculptures that are used by diverse societies. The carvings could also be colored, or sealed to protect the wood from moisture and dirt. Shuman, A. (2015) discuses stone carving as amongst the ancient activities that involved use of stone to make ornamental sculptures. Stone works created during the prehistoric periods are in existent to date owing to the materials. Stone carvings in the early days were done through use of hard stones to scratch the softer ones in to shape. However, the discovery of iron has made it possible for manufactory of tools like chisels that can now be used to achieve the desired shapes even more easily. This process commences with selection of stones that are suitable for curving. The stone can be an inspiration for the object curved out of it while in some cases some artist would be having idea I the mind and look out for the best stone. Large portions are then knocked off the stone and then a chisel is brought in to action to shape the intended statue. The final product is then smoothen and its shaped enhanced with rasps and rifflers. Li, X. H. (2011) explains that stones have been used for

India as an Emerging Market Essay Example | Topics and Well Written Essays - 2750 words

India as an Emerging Market - Essay Example This essay provides a comprehensive economic analysis of economic position of Indian economy in the world, with evaluation of economic outlook for the economy, based on the results of the research. An emerging market economy can be defined as that market economy which is growing from a small economy towards the level of advanced world economies. All middle and low income countries were previously considered to be emerging on the basis of per capita income; where in low capita income levels indicated poor exports while high per capita income levels reflect strong exports. However, this notion has since changed with time, mainly because emerging markets are not as poor performers. This is because currently emerging markets are said to be the driving force of world economy; it is approximated that 80% of the world economic growth has been as a contribution of emerging markets Emerging markets have become the owners of the majority of the world’s natural resources (minerals, oil); they have also contributed greatly to the rising share of global trade and investment. Ultimately, the companies found in these markets have become leaders globally in almost all sectors (technology, food and beverages). India is so far one of the most compelling targets for investment; it was ranked eleventh in terms of GDP in 2010. GDP being the economic measure of a market reflects that India is doing well as an emerging market.. This growth has been actualized by rising income levels, infrastructure development and a business friendly government.

LOVE Case - Mednet.com Study Example | Topics and Well Written Essays - 500 words

LOVE - Mednet.com - Case Study Example â€Å"A differentiation strategy means that value is provided to customers through the unique features and characteristics of a companys products rather than by the lowest price† (Openlearningworld, 2011). The firm provides value to its customers by allowing them to search for medical information beyond their immediate needs. Differentiation also implies offering a set of meaningful valued differences to distinguish the company’s offering from that of its competitors (Kotler, 2003). The marketing goals of Mednet.com include achieving sales growth, satisfying its customers, increase viewers of the website, and increase its customer base. The firm is currently facing a marketing dilemma due to the fact that one of its largest customers is threatening to bailout on the company and leave for Marvel if the firm does not change its marketing cost formula. The client wants Mednet.com to stop charging for banner impressions. â€Å"Most web businesses generate their revenue via these banner impressions (advertising)† (Essortment.com, 2011). Approximately 80% of the firm’s revenues come from banner impression sales. The first option is to eliminate the banner impression advertising in order to match the pricing strategy of Marvel. This is not the best option because it would drastically reduce the revenues of the company. Executives of the company estimated the company would lose 80% of its current sales. The second option is to keep the current pricing strategy without making any adjustments. A third pricing strategy is to reduce the price structure of the company and substitute the income by adding additional services. â€Å"Pricing is an important strategic issue because it is related to product positioning† (Netmba.com, 2012). When a company charges a price that is too low the customer perception is that the quality of the good or service offered by the firm is low. Mednet.com can change its revenue

Discuss the effects of MEMS on product design, giving detailed Essay - 1

Discuss the effects of MEMS on product design, giving detailed examples of at least two product histories - Essay Example product design in industrial application systems and in the manufacturing of accelerometers is very elaborate, being evidenced by developments in iPhone and TAHE refrigerators, as shall be seen in the discussion which ensues forthwith. The reason behind iPhone and TAHE refrigerators increased volume of sales is because of the integration of MEMS technology into their operating systems, since this approach highly promotes effective and finer product design. MEMS technology has greatly promoted iPhone technology and product design by incorporating the gyroscope technology into its product design, since 2008. A gyroscope is a device that is used for measuring and maintaining orientation, based on the fundamental principles of the conservation of angular momentum. The applicability of the MEMS technology when using the gyroscope in order to further iPhone product designs is underscored by the fact that these gyroscopes use spinning rotors at the centre, in order to read changes that have taken place in orientation. It is for this reason that this kind of gyroscope is referred to as MEMS gyroscope (ADI, 2013, 1). The MEMS technology specifically achieves this feat through the process of integration. Specifically, MEMS does this by integrating electronic and mechanical components, and embedding the same into the entire system, at a very small scale. This feat can easily be achieved through the use of micro-machined silicon sensors and ASIC. For instance, the AGDI 2022 FP6AQ chip is found in the iPhone 4 and it also serves as the MEMS gyroscope which is reputed for having been designed by STMicroelectronics (Kolesar, 1998, 1). There is also the use of chip work which helps embed the gyroscope into the entire MEMS system. The same chip work is found in iPhone 4 and is identical to an off-the-shelf STMicroelectronics which is known as the L3G4200D. Since 2008, the use of GK10A also came in handy, since it oscillates or vibrates when the drive signal is triggered or

The Fiscal Cliff and the United States Essay Example | Topics and Well Written Essays - 1250 words

The Fiscal Cliff and the United States - Essay Example The Fiscal Cliff and the United States: A Future Prospectus of What Actions will Precipitate what Reactions Although a firm understanding how these two relate would require a dissertation length piece on both social, governmental, and economic trends, this brief essay will attempt to summarize some of the key concerns related with these implications as well as seeking to understand and quantify the ways in which a given government can seek to maintain the optimal balance of freedom, equality and solidarity in order to proceed within such a difficult economic environment as the current nation is experiencing. With the situation regarding the United States’ â€Å"Fiscal Cliff† as it has been called, the situation is with regards to a host of tax cuts and new austerity measures that are due to go into affect the first of this coming year – if not legislative or executive actions are taken to ally them. The purpose of this piece is not to argue between either fiscally liberal or conservative policies as a panacea to the ills of our current financial travails. However, igno ring the present viewpoints that exist on the topic and attempting to analyze them to find a middle path is equally foolish. Accordingly, the author has chosen to devote some brief space to the political ideologies that the two party system of the United States has necessarily espoused. The primary obstacle towards a greater understanding between the two political parties with regards to austerity, spending, and the national debt is with regards to how the situation should be handled.... Such a sum for the time was an unimaginable one (Hinch, 2012). Aided by nearly a decade of conflict and two wars, the Republican Party lost any and all credence that they had formerly retained with reference to being the party of fiscal responsibility. However, with regards to the individual positions that the political spectrum retains, there can be said to be two. The Democratic Party believes that the best way to find a reasonable solution from such economic difficulties revolve around raising taxes (specifically on the upper middle class and wealthiest citizens). Such an approach has merits; however, speaking economically, it also serves to penalize those job-creators that most directly influence the level of growth and recovery that the nation would experience if such a deadweight loss were not experienced. Similarly, those that support the alternate view to the one listed above claim that any and all budget shortfalls must be remedied by relying on austerity and/or budget cuts to achieve the desired result. Naturally, neither one of these offerings is reasonable due to the fact that it is impossible for our current society to realize the correct levels of freedom, solidarity, and equality that would be necessary to achieve either of these positions. Therefore, it is the recommendation of this author that the ultimate approach would necessarily penalize (tax) all citizens equally; regardless of their economic stature within the economy (Etzioni, 1993). In this way, the government would be able to highly equitable distribute the tax burden among all of its citizens. Additionally, there would no longer be a disincentive for those that made less to attempt to make even more as all citizens would be equitably dealt with in terms of their overall level of

America Between Dream and Reality Essay Example | Topics and Well Written Essays - 2000 words

America Between Dream and Reality - Essay Example The dream held that citizens had rights, including the right to life, the pursuit of happiness, and liberty. Such rights were believed to have come from God and were neither derived nor conferred by the state. The dream provided that every man was an air of dignity, legacy, and worth (Dyson, 2000). In reality, citizens have professed for great democratic principles, but have failed in the practice of such principles. America is still challenged in achieving its dream more than ever because the nation is not permitted for an anemic democracy. The price that America is obliged to pay for the perpetual oppression of minority groups, may lead to its own destruction. The existence of a dream is necessary to challenge America on the need to ensure justice, brotherhood, and love among the citizens. Martin Luther had declared his mission of saving America’s soul. He used protests and demonstrations in order to bring out redemptive measures that would heal America. His concerns were pa rticularly revolving around issues of race. The picture chosen describes Martin Luther King Jr. during his famous speech â€Å"I have a dream†. The way he was acting during his speech reinforced what he was saying as he had a very strong posture. You can see from Martin Luther King's body language that he was quiet and grounded as he conveyed his discourse. Despite the fact that you cant see his feet as he's talking, Id envisions him to be intensely planted to the ground, with a strong carriage that says, "Here I am. I'm not moving. Right away, you come to me." No one from the 200 000 people that were at the Washington rally could have stopped his speech or made put him off track if they tried because of how strongly determined he was during it.  

Emotional Intelligence as Applied to Sales Essay

Emotional Intelligence as Applied to Sales - Essay Example In the first example, I went with three friends to have breakfast at a local pancake house. While a waitress position is often thought of as a service, it is important to remember that part of her job is selling a return visit. Our waitress met us with a pleasant attitude and projected friendliness. She seemed to immediately pick up on the individual mood of the person she was addressing and adjust her responses accordingly. This was done verbally as well as non-verbally through the use of expression and body movement. I felt welcome, familiar, and comfortable. Her level of service was excellent and she seemed to have a sense of what was needed and when it was needed. She refilled the coffee in a timely fashion at various points in the meal and checked at the appropriate times to see if we needed anything else. She also inquired shortly after we began to eat whether everything was all right. The order was correct and the food was on the same high level as the waitress. By observing this waitress and evaluating her service it became clear that she had a high degree of EI. This trait enabled her to anticipate our needs and follow the three golden rules of sales. She could adjust her communication to make you feel familiar. This was accomplished through slight verbal variations and facial expressions that felt warm and non-threatening. In addition, she had fulfilled her responsibility to the restaurant by selling a return visit and creating a repeat customer. The Tire Salesmen I had accompanied a friend of mine to a Wal-Mart store to get new tires installed on his car. Before we left the house, we gathered all the information we needed regarding the tire size and style that he wanted to purchase. At the store, there were two employees behind the counter that were simply standing there while we looked over the inventory. My friend had decided to get a tire one size larger than the tires that were on the car, which had come with minimum tires as a cost saving measure. We inquired about the location of the tires and the employee motioned in the area and said 'all the tires are over there'. He offered no assistance in explaining the various prices, styles, and applications for the tires. We finally located the tires we were looking for at an acceptable price. However, when we brought the car inside he said he couldn't sell them because Wal-Mart has a store policy of only selling and mounting the manufacturer's original size. They showed little if any compassion or emotions about our dilemma. His attitude was one of neglect and uncaring. His level of emotional intelligence was very low, and he was subsequently forced to violate the golden rules of selling. While we understood that he was following store policy, he didn't seem to care about the trouble we had gone through. The Carpet Installer I recently helped an acquaintance of mine move some furniture when she was having some new carpet installed in her home. She was having the whole house carpeted and it required shuffling furniture around as the installers worked. The installer had the foresight to make a visit to the home prior to installation to advise my friend on the sequence of rooms and where the furniture could be moved to as he progressed. This simple step was extremely helpful and

States Ought Not Possess Nuclear Weapons Essay Example for Free

States Ought Not Possess Nuclear Weapons Essay â€Å"I call upon the scientific community in our country, those who gave us nuclear weapons, to turn their great talents now to the cause of mankind and world peace: to give us the means of rendering these nuclear weapons impotent and obsolete. † Ronald Reagan spoke these words in office and not for the fact that he was in office, but for the fact that these words are true do I agree with him. We used our nuclear weapons once, merely one time, saw the cause and effect, yet we keep them in our possession to potentially attack again. We not need these weapons laying around, but to be dismantled and done away with entirely, which is why I affirm the resolution that states: Resolved: States ought not possess nuclear weapons. For clarity, I present definitions and observations; States; independent nations. Ought; used to express obligation, advisability, natural expectation, or logical consequence Observation One: To have possession of a weapon is signifying the ability, preparation, and willing to execute their use, because taking lives is immoral then possession for something of that same cause is immoral. Within today’s round, we must recognize what the main goal of nuclear weapons is, to protect the nation that controls them. Because of this, we must value Societal Welfare above anything else in this round. The winner of this round must be able to recognize a world where Societal Welfare, being the maximization of a country’s wellbeing by increasing the economic, political, physical security, and prosperity of its people, are improved. For this reason with costs, consequence, and benefits of an action, we must do this through Utilitarianism, which emphasizes doing the most good for the most people. Contention One: Nuclear Weapons Do Not Improve Lives â€Å"Nuclear weapons represent a structural and existential trap, of which there are only two ways out: with bombs being exploded, or bombs being dismantled. Either we disarm, or we perish. † Jonathan Schell ’82 The Fate of the Earth 215-17. I agree with the latter we disarm we survive, because Murphy’s law states, â€Å"Whatever can go wrong, will go wrong. † For one reason were nuclear weapons created, to kill, like any other weapon. Killing thousand upon millions of people is not beneficial to any society thus we must dismantle any and all nuclear weapons. As humans we try and do prevent war, diseases, and suffering, it is in our nature, but nuclear weapons do all of this at the push of a button. Instead of focusing on improving the quality of human life, we become fixated on the prevention of war, while simultaneously never attaining peace. Instead, we sit at the threshold of mass destruction in the form of nuclear war. Robert Jay Lifton, Professor of Psychiatry and Eric Markusen, Professor of Sociology, University of Minnesota, wrote in The Genocidal Mentality. The threat of nuclear war will prevail as long as states possess nuclear weapons and brandish them for security. This will inevitably result in their use. The proposition that nuclear weapons can be retained and never used, accidentally or by design, defies credibility. † Ronald McCoy, Conflict and Survival. He continues by saying, Human beings are fallible. In conventional war, mistakes cost lives, sometimes thousands of lives. However, if mistakes were to affect decisions relating to the use of nuclear forces, there would be no learning curve. They would result in the destruction of nations. Contention Two: Nuclear Weapons Serve No Beneficial Purpose â€Å"If you go on with this nuclear arms race, all you are going to do is make the rubble bounce. † Winston Churchill, former Prime Minister of the United Kingdom, said that if we continue to have an arms race the eventual result will be world destruction. So thus nuclear weapons serve no beneficial purpose if the whole point of them is to obliterate their target. So if we possess them they will never serve a purpose unless we use them. Charles Glaser , Associate Professor, the Irving B. Harris Graduate School of Public Policy Studies, University of Chicago, 1998 said, â€Å"Disarmament would leave all countries vulnerable to the political demands of a successful proliferator. Whatever danger proliferators pose today would be far greater in a disarmed world, even though the previously nuclear states would eventually be able to rebuild nuclear weapons, they would be unwilling to accept a period during which a proliferator enjoyed a nuclear onopoly. † Robert Jay Lifton, Professor of Psychiatry and Eric Markusen, Professor of Sociology, PHD, University of Minnesota, wrote in their book The Genocidal Mentality, â€Å"At the psychological and material heart of the transformation in consciousness we are suggesting is the replacement of dissociatied deterrence with an integrated mind-set and a policy of national defense that is neither genocidal nor threatening. This goal requires the rejection of the entire deterrence system because that system is inherently genocidal. To reject the genocidal system requires breaking out of its closed reasoning and recognizing that destroying the world in response to a perceived attack is politically unacceptable. †

Fight Club (Film) by David Fincher Essay Example for Free

Fight Club (Film) by David Fincher Essay This confronting movie casts the brilliant Edward Norton and the extremely popular Brad Pitt as they team together to bring the public one of the greatest suspense movies of all time. Norton plays Jack, a middle-aged man, who isnt sure what his purpose for living is anymore and Pitt plays Tyler Durden, a soap salesman, who has come to the same realization about life. Directed by David Fincher, written for the screen by Jim Uhls, and based on the acclaimed novel by Chuck Palahniuk, Fight Club is a powerful film, which fuses the highly sensitive issues that haunt its frustrated and confused protagonist with the visual representations of his mental states. It all begins when Jack becomes so frustrated with his life that he just cant take it any longer. For his entire life, the media has painted a glorious image of wealth for everyone and has made everyone believe that they would be rich and famous eventually, while in fact they werent. Flooding society with more useless products and making them slaves to their own needs, Jack realizes that it is all just a joke. Under the realization of this, Jack searches for a way to find new excitement away from the material world. He starts to visit numerous support groups for cancer victims and other diseases. This is where he meets Marla Singer (Helena Bonham Carter), a middle-aged woman who is also going through the same thing as he is. Together these seem to be the only places for them to find real emotions, and to be able to express their own emotions at the same time. One day while on an airplane, Jack meets Tyler Durden. While talking with Tyler, Jack notices that they have the same exact suitcase along with many other things in common. Tyler gives Jack his business card and tells him to call if he ever needs anything. When Jack returns home, he finds that his entire apartment has been blown to pieces. With nowhere to go, he takes out Tylers business card and proceeds to call him. Tyler comes to Jacks rescue and the two begin living together in an old run-down house. One night outside a bar, confused in their frustration of the world, they begin hitting each other for the pure excitement and adrenaline rush. After much thinking, Tyler has made up his mind about society and has created his own beliefs. He opposes all material wealth and lives for the moment, unafraid of pain or death. Slowly he teaches Jack these traits as well, as they now begin to build Fight Club, an underground association where equally frustrated men can take out their emotions by fighting with one another. Soon many Fight Clubs spring up across the country and Tyler is hailed as a celebrity among the members. With Fight Clubs popularity increasing, Tylers plans become much bigger and he establishes Project Mayhem, his plan to destroy the material world. He recruits an army of equally powered men and goes on a spree to destroy all signs of materialism he sees. While watching the mayhem Tyler has created, Jack becomes disturbed by the idiocy of the followers and the violent acts they are committing. He wants to put an end to the insanity, but without Tyler he cant stop it, and Tyler is nowhere to be found. With Tyler now missing, Jack begins travelling from city to city in search of Tyler. When asking people if they know Tyler Durden, he is given the same answer over and over: Yes sir, youre Tyler Durden. Jack finally comes to the conclusion that he and Tyler are the same person. Tyler is simply a figment of Jacks imagination. Tyler is everything that Jack wishes he could be. He looks how he wants to look. He acts how he wants to act. He is Tyler Durden. This movie combines great action sequences, romance, and suspense all rolled up into one. The great casting of Edward Norton and Brad Pitt give the movie just the right amount of masculinity it needs. How the composer creates meaning The composer creates a chilling setting, which is familiar and stereotypically American with its high-tech devices, also with fast and crisp movement of camera angles to show some extraordinary effects. The composer also used lighting to create meaning. The lab in which Jack was sitting down which we witness in the fast and crisp movement of camera shots, had very dark and dull colours. The music also rolled along to help create this setting, which is very important within the film. The director David Fincher utilizes a number of techniques to present his ideas of change. The film opens with voice-over from our lead character Jack, played by Edward Norton. He hasnt slept in months and its beginning to take a toll on his sanity. He finally finds release from his troubles by going to support groups for people with various diseases testicular cancer, bowel disease, etc. where he finds freedom in pretending hes a survivor, that he has nothing to lose. Thus, it also represents a new foundation as a result suggesting a change in Jacks lifestyle. Through the character Jack the composer is also able to create meaning. Here we see that through zoom and close-up camera angles the composer shows a change in the behaviour of Jack. It becomes evident that after bearing in mind explosion of his apartment, he becomes astound and through the facial expressions we see that he is discontented. The smile that was witnessed prior to this terrible tragedy has mislaid as a consequence symbolizing a change in his attitude and his perception of the slight civilization. The composer also creates meaning, through the use of Jacks lifestyle. In this motion picture the main character Jack, changes his lifestyle through self-destruction rather than self-development. The composer has done this to show that there is more than one way to change, that change does not always have to occur in a positive way. This is one of the most important themes running through the movie. Fight Club; a movie about the change within one mans life, Jack, with the help of his friend Tyler, who is actually a creation of Jacks mind. Jack breaks away from all of societies conventions and this leads to the many changes in his life. Jacks changes are made all the more significant through the use of colours. Before Jacks enlightenment all the colours used are dull blue-greys. The camera angles are narrow and focused. This creates a tone of monotony and boredom. Later, the scenes become brighter and colours are powerfully contrasted. Many of the scenes take place at night with neon lights in the background with contrast with the bright red leather jacket worn by Tyler throughout much of the film to create an exciting, almost surreal element to the scene. The camera angles become wider, reflecting Jacks broader perspective of life. A further structural device used by David Fincher is to allude to Jacks earlier life. One example is when he receives a phone-call from the detective looking into the explosion of his house. Jack responds to his questions by discussing how much the things in his apartment meant to him, how they were part of his identity. When the phone-call is over he says, I would like to thank the academy. From this statement, it is obvious that he looks back on his former lifestyle with contempt. From this film we can see how difficult it can be for one to move to another door of perception when everything around them reinforces the accepted view of the world. It is easy to accept everything that is occurring and live in denial without changing. Jack would not have been able to escape from the media induced, corporate driven life that he led if his brain had not created Tyler Durden. In Fight Club we see there are many reasons for people to choose not to change. The risk may seem too high. It might be hard work. There is a loss of the security a person has when he or she is in familiar territory where everything is known to them. Even when the opportunity stares at them right in their faces they refuse to take it. In the movie, we see Jack struggling at first with quitting his ikea-guy life but is soon able to boldly step away from the illusions that held him. Explanation of how the text links to both a text from the Stimulus Booklet and the play Away Clearly, change brings consequences. These consequences can vary in importance and significance; they can be beneficial, detrimental or even impartial. Change, its impact on self and the resulting consequences, which it inevitably brings, is an issue explored by many composers in a variety of texts. Change is the process of being made different. Change can be caused by anything such as time, birth, death, people and fighting The concept of changing self and its significance to the individual is explored in a number of texts including the play Away written by Michael Gow, Sky High by Hannah Roberts (BOS Changing) and the film Fight Club by David Fincher. All these texts symbolise change in a variety of ways. To show the consequences of change composers have used a number of techniques in terms of language, imagery, contrast and repetition. This film Fight Club deals with the approach in which we transform ourselves. In this film Jack transforms his standard of living through self-destruction to assertion self-development. The director David Fincher has fulfilled this to exemplify that the things we own, actually end up owing us. The change occurs when Tyler opens the door for him to amend. Unfortunately, Tyler becomes too powerful. This shows the rituals of both sides. Allusions is a structural device used by the director Fincher to contrast the Jack-then to the Jack-now, constantly making references to his earlier life presented at the beginning of the film. An example of this is when Jack is living in the dilapidated house he often receives calls from a Detective Stern from the arson unit, inquiring about his destroyed condo or feeding him information about it (the police suspect he did it to claim insurance). Jack often replies by talking about how much the things in his condo meant to him and how they were a part of his identity. When the phone-call is over he says; I would like to thank the academy. From this statement it is obvious that he looked back on himself with contempt. The director shows that the choices that one makes during his or her life, defines the changes that would occur to them in the future. When one looks back at the decisions that they had to make, the difference before the choice was made and after becomes quite obvious. Another aspect of change presented in the film is that change is often cyclic. As we make one decision, we are soon required to make further decisions and it is a never-ending cycle until the day we die. Therefore one never stops changing until their death. From this film we can see how complex it can be for one to move to another door of perception when everything around them reinforces the accepted view of the world. It is easy to accept everything that is occurring and live in denial without changing. Jack would not have been able to escape from the media induced, corporate driven life that he led if his brain had not created Tyler Durden. In link to Sky High by Hannah Roberts it demonstrates that responsibilities force a person to change, and that the change is not always optimistic, other than it has to be embraced for a character to established, and that although there is a change it is most undoubtedly not an end, but rather a progression. This text has contributed a great deal to my understanding of change. It helps us to see how difficult it can be to change ones lifestyle and to change their view of the world when it is reinforced as being the accepted view of the world that we must adhere to, and sometimes it requires something as drastic as an imagined person to change that view. The other thing it has contributed is that there are many reasons for a person not to change, risk, too hard work or the loss of security in their new life, but once that change is made, the persons old lifestyle seems contemptibly inadequate. In Sky High by Hannah Roberts, it is not another person, which outlines a change in self of the persona, but an object (a clothesline) that triggers a memory from the personas youth. Personification of the clothesline, and its relation to the authors own change in self since her youth, is one technique incorporated by Roberts. When describing her and the clothesline in the first two paragraphs, we are given the phrases silver skeletal arms and smooth, sweat damp hands. Comparing this to age-warped washing line and hands, beginning to accumulatewrinkles one can see the dramatic realisation of the changed persona. Another representation of the changing influence of the clothesline is the descriptions of the hanging clothes. Where as in her youth the clothesline was festooned with socks and knickers and shirts like coloured flags in a secret code, Roberts now write(s) my own semaphore secrets in colourful t-shirts and mismatched sock. This suggests that as a child, the author thought that the clothes were hung out in secret code. Now as an adult she realises the ordinariness of the practice. The semaphore secrets that she writes as an adult expose to the reader the question if these are messages of unhappiness. The narrator utilizes an analogy to illustrate how responsibilities and social conventions limit a persons ability to follow urges. The writer wants to fly as she did when she was young, but she is concerned that the conventions of her modern life will not allow her to do so. Remembering the minute details of the garden develops a nostalgic mood. This is so as a person remembers details such as these if they treasure the memories Sky high has contributed to my understanding of change by showing that responsibilities force a person to change, and that the change is not always positive, but it has to be embraced for a character to mature, and that although there is a change it is most definitely not an end, but rather a process. On the surface Away by Michael Gow, may possibly appear like a simple narrative about three families who take off for a holiday. People are shown as going away, being pulled away, being washed away, walking away and so on. What is also stressed however is the act of recurring, regrowth and renewal that results from their away experience. Away presents the concept of change as self-recognition and renewal through the portrayal of the key characters who journey from fear, isolation and delusion to an understanding and acceptance of themselves and their relationships with others. Away is a short though direct play, which deals with many variations of change, each of which is a change of character or personality, which occurs as a realization as the events in the play, get through to them. A perfect example is Gwen, a middle-aged mother with the need to control. Her resistance to change is of an attitude as her family suddenly becomes separate in reaction to her behaviour. The family is on a holiday and what was meant to be enjoyable, becomes a conflict which causes her daughter Meg to isolate herself from her. Gwen depicts this resistance to change with the importance of it. Simply compare changing toothbrush to changing personality, which will have a resisting effect. Michael Gows play is very theatrical. While much of the dialogue is realistic, drawing on the idiom of the day, the storm and the appearance of the fairies break away from realism. Gow draws on the conventions of comedy and tragedy as the play moves from the comic to the tragic. Many of the characters appear as stereotypes found in comedy- the nagging wife, the henpecked husband, the pompous teacher, but as the play progresses these stereotypes are abandoned as the characters are confronted by the need for change. They become individuals capable of change. The composer exploit Language to provides a precious impending into the intelligences of the protagonists. Gwens continuous and tedious use of clichà ¯Ã‚ ¿Ã‚ ½s creates her the parody of a middle-class housewife with high-class aspirations. In the final act, mime plays a vital role. It is the explicit lack of language here that provides the audience with a perceptive of the high level of self-awareness and imminent that is now shared by the protagonists. Perhaps the two most significant characters in Away who experiences the most profound changes are Gwen and Coral. * Gwen is one of the most momentous protagonists in the play. She changes from being a stress ridden control freak of a mother and wife to coming to an understanding of life and the fact that humans are not in control. The plainest demonstration of this is the storm, which trashes her perfectly planned holiday. Note that in the stage directions, the fairies single Gwen out for particular attention in the storm. Gwen experiences an epiphany during the walk with Vic, presumably in reaction to the news that Tom is dying. She returns from the walk a changed woman, and it is she who stands and applauds Coral as she walks in Strange on the Shore. * Coral has lost her grip on reality. At the beginning she is a woman pervading grief at the death of her only son in the Vietnam War. In attempting to respond to her husband (Roys) plea that she behaves normally, she enters a relationship with a young recently married man named (Rick). She than adopts the persona of the artist on the beach, and it is Tom who recognises her as the headmasters wife. She achieves some kind of acceptance of life and loss through her performance in The Stranger on the Shore. (Im walking, Im walking represents a return to life). The walking becomes symbolic of Corals return to reality, her final acceptance of the death of her son who died in Vietnam. Tom is responsible for her healing. He determines Corals role in the play. In Act 5 scene 1 we see her reconciled with her husband Roy. These changes are represented dramatically in the play. Her situation in Away is symbolized by her role in the little play- when she walks at the end, she is retuning to life where she belongs. Opening on the last day of the school year in 1967 and closing on the first day of the next school year, the play spans only a few short weeks in the lives of its characters and yet their perspectives and understandings have changed radically over that time. Possibly the character who experiences the most philosophical change is Gwen. Through the intensity of the emotional conflict she encounters, she has had to acknowledge the inevitability of change in life and has adjusted her expectations accordingly. This change of perception over time can be contrasted to the reminiscing of Hannah Robert, in her story Sky High, Text 3 in the Board of Studies Changing Booklet. Where the older narrator looks back on a lighter, less burdened childhood. The rewarding repercussions of confronting change and of living for the present have been highlighted by the texts I have studied which in turn delineate the integral nature of change in the lives of people and their relationships.

An Effective Communication Tool Marketing Essay

An Effective Communication Tool Marketing Essay This essay will explain the various communication tools that Cadbury has used in communicating the desired position to target market and will describe two TV ads communication campaign and online game communication campaign, meanwhile evaluate the company has effectively communicated the desired position based on these campaigns. A part from that, Cadbury has used three communication mix, advertising, sales promotion, and public relations. Cadbury, provides one of the most successful example of how an advertising message can be modified from one campaign to the next to attribute new values to a brand giving consumers more reasons to buy Cadbury, the same creative message is then communicated through point of sale, merchandising, package design and public relations. Cadbury always look at creative and commercial success separately. It started with a drumming gorilla, the most successful advert of 2007. The video went viral on the internet, as users posted it on video-sharing sites and e-mailed friends. It also, if less memorably, boosted sales of Daily Milk by 9 per cent, helping Cadbury to reverse its fortunes after the confectioner had lost market position and was suffering from the fallout of a salmonella scare and also created bad public relations. Now Cadbury is hoping to repeat the trick with a new  £3.7 million campaign to come up with the third in its series of adverts for Cadbury. This advertising also can co nsider as reminder advertising because it keeps consumer thinking about the brand. The advert features two children, a boy and a girl wearing a dress in the trademark Cadbury purple sitting for what appears to be a standard school photograph session. The fun starts when the photographers light testing is interrupted by a ringing phone. The alarm phone from the boys digital wrist watches transform into a full blown remix of the 1980s Freestyle hit, Dont Stop the Rock. Two mischievous children performing bizarre eyebrow dance moves to an electro-funk soundtrack. One-minute television and cinema advertisement for Cadbury chocolates is thought to have been viewed more than four million times on YouTube in its first three weeks. The commercial, released in the UK on January 23, has the potential to hook a new generation of fans while attracting the attention of those coming of age in the mid 1980s. Based on research (), it is twice the number of viewings racked up at the same stage by the firms previous cult clip, in which a gorilla plays drums. According to YouTube, Cadbury Gorilla Advert in 2007 has 5 million viewers and Eyebrows Advert has 7 million of viewers, this is a huge amount of increased and it also leads customer awareness about Cadbury. This advertisement brings a message content that consists emotional appeal because the idea is to create an antidote to the gloom to make consumers smile, a minute and a half of joy, and enjoyable as the product. The manager wants to ensure that this antidote is spread as far and wide. Therefore, Cadbury paid for 40 per cent of the population to see 60 per cent recognized it and this came from digital exposure. First came the e-mails among friends linking to YouTube clips, them came to remixes and the spoofs. It is edging up to one million views and at one point it was the third-most-watched clip on the website, behind Barack Obamas inauguration speech. Despite consumer goods marketing traditionally using the persuasion model (buy this because it works/tastes good). Cadbury believes that less direct advertising creates curiousity, such as the gorilla campaign, is most effective. The old Gorilla drumming ads is probably made people feel a bit curious, people probably wondered if it was actually a trained monkey or a man in a suit. People might or might not have noticed it was for Cadburys chocolates, and if people did think like this, people might also have wondered why a drumming gorilla should make people want to buy chocolate. All these thoughts are Cadburys objectives to create reminder of the brand to the publicity. Eyebrows is a simple form of advertisement, most people smile when look at the idea, and that was the strongest indicator that Cadbury were on to something. In my opinion, Eyebrows is the new Glass and A Half Full Production from Cadbury Dairy Milk which will bring a smile to our consumers and customer. The Eyebrows campaign will be fully supported through the line with a large Digital and Public Relations campaign which will raise a few Eyebrows and lots of smile throughout the time the campaign is on air. Sales promotion is the second communication tools used by Cadbury. Cadbury developed a website game that provides education to children with sales promotion at the same time. Traditionally, parents buy Freddo as treats for kids, brand awareness campaigns have been aimed at these parents, hoping they would continue to choose Freddo frogs based on passive advertising, TV and print. From an awareness point of view these campaigns worked, as awareness was at 99%. However, sales were on the decline. The reason is when it comes to treats today, parents still buy but it is the kids who choose. Therefore, Cadbury starts to develop a unique brand entertainment channel for Freddo to again create a deeper awareness because people do not aware of the existence of Freddo game. First, Cadbury will identify the target customer which is the parents and the children to remind them Cadbury Freddo is one of the choices to purchase as a gift. In my opinion, Cadbury is using determine communication objectives to convince the consumer to buy their product. Cadbury stopped marketing the brand product, chocolate frogs; and started marketing the brand character, Freddo. Freddo leaping onto the internet and inspiring children to learn new skills online developed under the theme of edu-tainment. Cadbury engaged teachers and child psychologists to bring this experience to life. In addition, they also give knowledge to the consumer and children to make them like the video game. The video game called The Adventures of Freddo one and two, the adventures of Freddo website featuring animated storytelling, games and activities for young consumers. It has already attracted 160,000 registered players for the first episode of adventures of Freddo in 2009. It allows children beings to explore Freddo online world they will uncover the first animated adventure The Secret of the Golden Keys. Freddo, along with his friends Ashley, Hannah and Zac, set off on a quest through time to save their teacher Professor Jeffrey and defeat the monster Cane Toad Goaf. In my opinion, Cadbury are trying to make the children prefer Cadbury Freddo brand compare to the others brands and trying to get them into conviction and make them to play the game or purchase the Cadbury Freddo Chocolate. The adventures of Freddo Two (The Mystery of Slater Island) followed the successful of first online adventure of Freddo the Frog. So now, Australias iconic chocolate frog is back for a second season. Launching in the March 2010 school holidays The Adventures of Freddo of the Mystery of Slater Island introduces exciting characters and an engaging new way to become part of Freddos universe. Once again, kids are along for the ride; completing immersive, educational games and activities that are sewn right into the storyline. Cadbury also developed a 31 seconds tv advertisement that brings emotional appeal showing a story about Freddo Prince Frog. This TV advertisement has launched during shared family viewing times in the daytime and afternoon. In my point of view, Cadbury are using reminder advertising to keeps consumer thinking about Freddo. The reward of the game and TV ads has been massive growth in brand. The result shows that over 200,000 kids registered, 500,000 episodes watched, 3,000,000 games played, over 30,000,000 minutes spent on the site and 25% sale increased. However, the Adventures of Freddo website has attracted criticism, it upset the health lobby who see it as promoting chocolate products to children. The Coalition on Food Advertising to Children disputed Cadburys assessment of the campaign and said there were loopholes in the self-regulatory code. They concluded that the marketing its use of interactive games to lure children into the branded environment. Cadbury argues that the advertising messaging did not undertake direct marketing of foods to children. Marketing activity to promote was targeted at parents. Parents are the gatekeepers. Kids are unable to go on the website without parents registering the kids. . In my opinion, the game and TV ads create or increases pester power of buying Cadbury Freddo chocolate. The third communication tools used by Cadbury are Public Relations. Cadbury has the art of building good corporate relation with the number of public including society. The first tools that used in the practice of public relations are creating event and giveaways. The Cadbury Freddo Roadshow at Auckland Zoo, children learn all about New Zealands four endangered species of native frogs, and how to help to save them. Every visitor to the Freddo Frog Roadshow will receive an educational booklet for further studies. The second tools are sponsorship. Cadbury receive many requests every day for donations and support. One of the examples is Learning Links. Learning Links is an Australia charity and non-profit organisation formed to help children who have learning disabilities, difficulties and development delays and their families. Cadbury also used public relations to counter poor publicity. For example the Adventure of Freddo game has attracted criticism from some quarters of the health lobby for targeting young children with chocolate. Internet marketing is renowned for its use of interactive games to lure children into the branded environment. Cadbury explains to the community that the site is an example of responsible marketing to children with no chocolate featured on the site. It does not market to children under 12. They are just creating an educational game for children who are under 12. Cadbury also provides identity media such as Freddo cartoon tattoo to children as a gift for purchasing a packet of Cadbury Freddo. In the other hand, Cadbury also created bad public relations in 2006. A rare strain of the Salmonella bacteria is detected and it affecting seven of its products, it has been caused by a leaking pipe. The Health Protection Agency established that 37 people, many of them young children had become ill after eating infected chocolate. More than a million of chocolate bars recalled. This creates bad public relations to the publicity. http://business.timesonline.co.uk/tol/business/industry_sectors/media/article5634660.ece http://www.aglassandahalffullproductions.co.nz/milk-chocolate/cadbury-advert.html Theory http://www.telegraph.co.uk/news/newstopics/howaboutthat/4634737/Dancing-eyebrows-advert-for-Cadburys-becomes-a-hit.html Cadbury Eyebrows Raised in Electric Boogaloo http://business.timesonline.co.uk/tol/business/industry_sectors/media/article5634660.ece ADD THE PROVE of eyebrows has increase the number of viewer comparing with the godrila and truck add. (DONE) Provide the public relations has increase the awareness ? Based on research (), the message that wants to bring to the public from this advertisement is Over at Glass and a Half Full Productions we noticed that wriggly potential of eyebrows and thought we would have a bit of fun with them, said the Cadbury marketing director. In addition, like the other production Eyebrows is all about losing yourself and embracing that moment of joyà ¢Ã¢â€š ¬Ã‚ ¦after all, everybody remembers pulling a silly face or getting up to no good as a child when backs were turned.

Films Today :: essays research papers

The British tabloid press is famous for jumping on any bandwagon that supports popular opinion. Before her death the Princess of Wales was hounded on a daily basis for nearly two decades by the paparazzi to feed the insatiable appetite of the word for her picture. This lead, putting conspiracy theories aside, directly to her death. Now these very same newspapers are feeding the publics bottomless pit of an appetite with stories of her life and loves. A day never goes by with out some mention of her charity work, her past lovers and even the dresses she wore when on royal duties. Top: British tabloid newspaper The Sun which campaigned to have all video nasties banned for the sake of our children. Right: A graphic scene from Don Coscarelli's Phantasm. The only bandwagon that comes close to matching that of the Princess of Wales is the effect that films, video films in particular, have on the viewing public. When The Omen was shown on British television in the early '80s reports came in that people had to seek spiritual guidance in order for them to come to terms with the images they had seen on the screen. Some even reported that knives and forks had somehow become bent and twisted as if overtaken by evil forces. Had their cutlery really become possessed by the devil or were they attention seekers trying to get their fifteen minutes of fame? The newspapers were quick to latch on and appointed themselves as our guardians against the vile influx of film and video. Films were blamed for all of our faults, it wasn't his fault if a man raped a woman because he was following what he had seen in a video, and it wasn't their fault if children used foul language because they had heard it in a film. But I have to keep asking myself one question; isn't it about time that we took the responsibilities for our actions? If a man, or woman, commit a crime then it is not the fault of some Hollywood filmmaker but the responsibility of the said individual. We all like someone to blame. The worlds pollution is the fault of the motorist so lets tax them out of existence, the fact that little Johnny bunks off school and can't read or write is the fault of the teachers, or the government, but never the parents who don't know how to control their own children. Isn't it about time that we stopped passing the buck and admitted that WE are to blame when WE do something wrong.

People for Gun Control Essay -- Argumentative Persuasive Example Essay

People for Gun Control The recent events that has happened, such as the school shootings and all the violence seen on television, has without a doubt made many of us consider gun control as a possible solution to the violence that has spread across the nation. On the other hand there are other ways to reduce the violence besides using gun control to do that, which are teaching proper gun handling and making mandatory licensing to obtain a gun. With gun control laws the government is putting the average citizen in harms way by taking there gun away from them. More important that gun control is gun safety. People need to learn not only how, but also when to use a gun. Most of the people who go out and buy guns usually don't have the proper training. This is dangerous for them and the people they interact with. There are to many people that treat guns as toys, and forget their killing power. Gun owners need to learn the responsibility that is needed to own and handle a gun. As Carol Simmons once stated, "It strikes me odd that a person has to take a test and get license in order to drive a car, but they don't have to take a test or get a license to purchase a gun. Maybe if such enforcement's were implied and enforced there would be no need to limit the purchase of guns."(Simmons 4) A person must also purchase a hunting license, which gives them permission to use the gun for hunting, but that doesn't mean that they know the proper and safe way to use it. Gun control was designed to protect citizens from criminals who should not have a gun in the first place. But only 27 percent of criminals who are in prison for crimes involving guns have obtained them legally. (Bogus 188) If criminals can get guns illegally n... ...rue gun control lessons the amounts of guns on the streets, but it takes the guns out of the hands of responsible owners, not from criminals. Illegally purchased firearms can't be regulated and these are the guns that are doing most of the killing. By placing a block on legal purchasing the government is denying the common citizens the ability to protect themselves. It seems such a shame that one would have to die because the government wouldn't allow them to have a gun. The emphasis of gun control should be placed on teaching gun safety to those who haven't already had any experience and licensing those wishing to use there firearms and putting stricter regulations on criminals and criminal acts with guns. By doing so, the government would be helping the average gun owner learn what his of her mistakes might be, and keep some of the deaths by guns occurring.

Handheld Mobile Devices Essay -- Technology

Research has shown that use of hand held mobile phones while driving can increase the risk of crash by up to 23 times (Vic Roads, 2009). In an attempt to curb the number of people taking such risks, TAC launched a campaign to bring awareness to the problem of distracted drivers, many of whom are distracted by hand held mobile phones, commonly used to talk or text while driving. Considering the statistics regarding the chance of crash when engaging in such activities and the prevalence of the problem, TAC has launched the campaign with hope of creating attitude change. The TAC advert, witnessed by participants of this study, shows various situations of distracted drivers. Two situations of specific relevance to this study, talking on a hand held mobile and texting whilst driving. In all occasions the danger is present, in the final situation the danger is realised via the crash. ‘Attitude’ can be defined as a set of beliefs, feelings, behavioural tendencies and evaluations, that are mostly enduring, and are positive or negative in nature, regarding some person, group, object, issue, event or symbol (Vaughan and Hogg, 2011). This reveals the problematic nature of any attempt to use persuasion to force attitude change. While enduring, resilient attitudes are unlikely to be easily altered, it is not impossible to do so. A dual process theory was proposed by Petty and Cacioppo (1981), the Elaboration Likelihood Model in which, attitude change can occur via two processes. The Elaboration Likelihood Model postulates two processing routes of persuasion, the Central Route, and the Peripheral Route. The former refers to more careful thought utilising more cognitive resources, while the latter, less motivated, less car... ...erely the hand held mobile. It has been speculated that laws pertaining to banning of mobiles whilst driving should include hands free mobiles. Future research should utilise this information and perhaps measure attitudes regarding all phone use whilst driving rather than only hand held phone use. This study has utilised the two processes of elaboration set out in the Elaboration Likelihood Model, to measure the success of the TAC campaign, in changing attitudes of favourability towards the dangerous practice of using a hand held mobile whilst driving. The results of the study show that attitude change is possible via both Central and Peripheral Route processing, as measured before and after viewing the TAC advertisement. Central Route processing has a clear advantage and was significantly more effective than Peripheral Route processing in attitude change.

Literature Ethics Essay

points in their journey.   In both cases, the old men appear weak and ill-suited to survival in the harsh world of the novel.   In the first instance the father refuses to help the old man (49-52), but in the second instance the father agrees to help the old man (161-174), suggesting uncertainty and inconsistency in his moral reasoning.   But how might the father have responded if he had followed a specific branch of moral philosophy in approaching these situations? Thesis chosen: If the father had approached these situations as a deontologist he would have helped both old men, but if he had approached the situations as a utilitarian he would have refused to help both men. In staying true to the path of most deontologists, we could say that had the father been a practitioner of the said philosophy, he would have helped both old men in their respective scenarios of need. As generally defined, deontology is the ethical judgment of a certain act which founds itself on the intent of the act itself to serve as the basis for which to determine the morality of the said act. It is also accepted that deontologists believe in the existence of universal moral norms that transcend boundaries, applying to everyone; the individual helping out another individual being one of them. To deontologists, one is duty-bound to help his fellow man; doing so would allow one to adhere to what they deem as the categorical imperative, and would therefore be a fulfillment of responsibility. Had the father in Cormac McCarthy’s The Road been a follower of this approach on ethics, he would have helped both old men who were in need, and should anyone else turn up requiring any manner of assistance, then he would have turned to help them out too. The foundation of deontology requires that one should always fulfill the moral obligation of the individual, which lies in accordance with the said norms that apply to everyone. Should any evil or unpleasant consequence surface from the said action, one would remain morally pure as one had only done what was dictated by the obligations of the individual; a dying criminal nursed to health who would continue to practice crime would be responsible for his own actions and the healer would remain pure as he had only acted upon this said moral norm: this is the basis of deontology. Had the father been a practitioner of utilitarianism, however, then he would have gone and ignored both men. Helping out any of them would only hamper them in their goal of finding lasting safety and refuge for the boy. We must keep in mind that the journey was brought about by the need for a secure future for the boy as his father is weakening as well. The pilgrimage is led by the father with no specific destination, and therefore no specific timeframe. To take on other matters such as aiding old men who would have nothing to contribute to the group and should be taken with them would only serve as a liability would only delay and possibly cost the success of the expedition. Utilitarianism is the concept of analyzing an action’s moral worth by basing it on the outcome or consequences of the aforementioned action, therefore the perfect representation of the maxim â€Å"The end justifies the means.† Utilitarians often keep in mind what they deem to be â€Å"the greater good† and anything less than that is to be considered expendable. As opposed to deontologistic belief of a â€Å"universal moral norm†, utilitarians believe the pinnacle of ethics to be to spread happiness, maximizing it to the most number of people, no matter what. This means that they are willing to sacrifice the happiness of the few for that of the many. Therefore, applying this into Cormac McCarthy’s The Road, had the father in the story acted out in a utilitarian manner, he would not have helped both old men, seeing as they would have nothing to offer to aid them in their journey. Works Cited McCarthy, Cormac. The Road. Vintage Books, 2007.

HCL Corporate Ethics Essay

* Code of ethics statement:- HCL Core Values: * To uphold the dignity of the individual: In line with HCLT ‘s â€Å"Employees First† philosophy, wherein employees are the organization main focus, they place significant emphasis on the respect and dignity of every HCLT employee. HCLT employees are empowered to drive innovation, transforming client engagements and markedly improving client satisfaction. HCLT believes in valuing employees as individuals (not resources), upholding the dignity of all people and displaying tolerance and respect. * To honor all commitments: They keep their commitments to each other and with every stakeholder. * Commitment to quality, innovation and growth in every endeavor: HCLT is committed to supporting quality processes and employee productivity through a working environment and culture in which they feel appreciated and allow innovation to thrive. * To be responsible corporate citizens: They believe in encouraging a sense of social responsibility and to give back to society. They take pride in being a company with a strong social conscience. They firmly believe that every drop counts and every step aimed at helping the community is an important step. Their commitment to making a positive difference to the community and the environment in which they operate is a sustained effort and not just a one-off initiative. EFCS culture at HCL: They create value in a specific place, the interface between their HCLT employees and their customers. This is called the â€Å"value zone.† The â€Å"Employees First, Customers Second† (EFCS) philosophy is about placing the employees first and customers second to activate the value zone – the place where the frontline employees interact with customers and create real value for them. This recognizes employees as the strategic elements, turns the management structure upside down and democratizes HCLT‟s functions and way of working. Every employee who works in the value zone is capable of creating more or less value. The whole intent of EFCS is to do everything that can enable those employees to create the most possible value. This approach has led us to take a number of actions to turn the organizational pyramid upside down. In other words, they want management to be as accountable to the people in the value zone as the people in the value zone are to management. Their recruitment and promotion policies are based on meritocracy and ability to learn, adapt and assimilate change. They ensure equal opportunities irrespective of gender, nationality, disability, sexual orientation, religion or ethnicity in hiring, pay and/or career advancement. They focus on promoting workplace diversity and have specific supplier vendor diversity programs.

First Internet Reliable Bank Discussion Questions Essay

1. Even though the complete survey is not included in the case, summarize how the closed-ended and open-ended questions provided valuable customer insight for FIR. The valuable customer insight for FIR is – Convenience: Online banking is very convenient since it is web based, customers can access it anytime. Based on the surveys the respondents FIR is simple and easy to when viewing and paying bills. – Inconvenience: There is also downsides to FIR. One of them being mail deposits, another is no access to a local ATM. The big concern is the lack of security with the customers receiving phishing-type emails from hackers which can lead to identity theft. This is also a concern to small businesses who do not have a big enough protection policy when it comes to identity theft/hackers. 2. What customer segments are targeted by FIR? On what issues should FIR focus in order to build relationships with its varied customer segments? The customer segments that are targeted by FIR are Customers who are innovation-minded, busy and technologically advanced After 9/11, some key characteristics of online bank customers were the experience of using the internet, the rise of GenX, gender and socioeconomic status. The issues FIR should focus on to build relation ships with customer segments are – Security – Customer Service: One of the respondents loved how FIR’s CSR solved the customer’s problem in a short time. Which of course leads to customer satisfaction. – Customer Loyalty: The more customers use online banking, the more they will rely on it. (i.e. I have a specific Credit Union account thats based in Sacramento due to my parents setting me up an account, I live in SD so there aren’t many branches where I can deposit a physical check. The closest one is Ontario which is a drive. Yeah I should look into signing up for another bank, but it’s not many times where I need to go to the bank. The convenience of online banking for me is that I can make instant transfer payments from my savings to checking if i need an emergency with my funds especially with my dreaded car payments.) 3. Can you recommend specific activities and practices that they might engage in order to improve customers such as Respondents 3 and 137? Similar to all your answers, FIR should invest money on engineers who can help with encrypting their website. With some credit card companies you would need a login ID and password, then to select an image at the time of your registration, then they would ask the pin number or a question you answered (color of car, favorite animal, fav team etc). In a nutshell its like a combination lock. FIR should also contact all major email providers (gmail, yahoo, aol, hotmail etc) to collaborate developing phishing filters. Another activity FIR should focus on is customer feedback. FIR could contact their customers by phone or have directly contact with them.

Classification of Office Automation Systems

Office automation system refers to using computer based methods of carrying out activities that primarily involve information related activities such as collecting information, storing and retrieving it, analysing information, taking decisions based on information, and communicating it. As the name implies, these systems are applicable in office environment, which primarily deal with information rather than physical material and activities. However, the office automation systems need to interface with other physical systems, and may cover the information related aspects of physical activities also. For example, an attendance recording system is a type of automated system collects information of employees coming to and leaving the work place, and then uses this this information to prepare their attendance records. There is no universally accepted way of classifying office automation systems. One common way of describing the type of an automated office system is by the function performed by it. For example an automated system for processing payroll of employees is called payroll system, and a system that prepares accounts is called accounting system. A very important part of office automation system in most of the companies is the e-mail system. Office automation systems can also cover application that enable managers to improve the quality of their decision. Such system could be very rudimentary like a general electronic spreadsheet software installed on PC's of individuals, or it could be a highly sophisticated integrated system for planning incorporating multiple applications like ERP, PPC, forecasting, accounting, budgeting, and other business system.

Built of separate "episodes"

Built of separate episodes Essay Eric confesses that he had got the girl pregnant and further more that he had stolen money from his fathers firm to give to her. However, after learning about his mothers recent involvement with the girl he quickly blames her for the death of Eva Smith and her unborn child. The family are completely shocked and ashamed of themselves. Finally, the Inspector makes a speech about social responsibilities, as if directly answering to Mr. Birlings speech earlier in the evening. He then leaves. Gradually, Mr. Birling realises that the man could not have been a real police inspector. They also realise that they may have not all been talking about the same girl or in fact, whether any girl had actually committed suicide. This is confirmed by a telephone to the infirmary. The family feel relieved to hear this although Sheila and Eric seem to have been influenced strongly by the evening. The others restore confidence in themselves and their actions. At this point the telephone rings and reports that a young woman had just died in the infirmary and an inspector is on his way to make inquiries regarding her death. In this play Priestley uses dramatic techniques and creates a cliff-hanger. This is done by each act ending leaving the audience to wonder what will happen next. For example the first act leaves the audience curious as to how Gerald was involved with daisy Renton. The second act leaves the audience to realise Erics involvement with Eva Smith and wonder what will happen between the end of Geralds affair with the girl and Mrs. Birlings meeting with her. The third and concluding act still leaves the audience to wonder what will happen next. The telephone call at the end reopened the question of the Inspectors identity. It also leaves the audience wondering whether it will be the same inspector who comes to question them and how events will progress this time around. The plot allows the action to flow smoothly and continually creating a sense of time and place. This is so all through the three acts where the next act would start at the same point at which the previous act had finished. The play is built of separate episodes where each character takes the lead role. Also, all actions and speeches represented something or were done for a reason. Even the entering and leaving of each character allowed new aspects of the plot to be introduced or developed. For example, Geralds decision to go for a walk allows him to alter the course of events after the inspectors departure. Also, Erics absence allows his involvement with daisy Renton and his drinking problem to be explored in a way that would not be possible by his presence. The Inspectors selective use of the diary and photograph allows the audience to know Eva Smiths order of events in the two years. Each part fits together like a jigsaw puzzle allowing the audience to understand Eva smiths feelings and helps the audience to predict what will happen in the third act.

Argument Essay - Government should provide free education for

Argument - Government should provide free education for everyone, Do you agree - Essay Example First, because of the economy at the national level, â€Å"school budgets are strained at the private level, diminishing the quality of education† (Whelan, 2009, p.1). When budget issues arise because of economic difficulties, layoffs of teaching staff occur or certain activities which provide better education are cut from the school curriculum. The University of Leeds, as one example, recently announced a major budget reduction of  £35 million, with most of this in areas of staff wages (Whelan). When staff members are layed off or witness salary reductions, their internal motivations to provide quality education are reduced. This is why the government should use their strong financial resources to prop up private budgets so that students can have access to free educational tools and not worry about being given an education by unmotivated instructors. Also, at the parent level, the costs of education are significant and growing each year. The average cost to put one child through school is  £10,000 (Ross, 2009). When parents are facing rising costs in areas of household spending, such as with food inflation, these high costs of education can make parents have to decide to put their child through schooling which is not superior in terms of quality or performance. The government has the expertise and resources to assist in taking this burden off parents so that spending can occur in other areas to enhance household lifestyle. Third, free education would open up a great deal of choice for potential students and they would no longer be bound to attending only local or affordable colleges and universities. Using governmental resources, a student can begin analysis of many different learning facilities to find the one which best fits their unique skills or career-needs profile. When students are forced to pay the bill for

Personal and professional development Essay Example | Topics and Well Written Essays - 2500 words - 1

Personal and professional development - Essay Example Adopting Gibbs Model of reflection, commonly used among health professionals as indicated by Taylor (2004), this paper would describe what I learnt during my transition period, my feelings on that then evaluate the program and give a conclusion and the impact on my future professional growth. This reflection respects the principle of confidentiality for the clients and institution as stipulated in the Code cited by the Nursing and Midwifery Council, NMC (2010). Description: In a transition program, students reflect on various learning activities in their field of study that they have been engaged in. My second year transition activity was undertaken in a pharmacy. It was a one day activity that involved learning the operations in the pharmacy and the roles of a pharmacist. I observed how the pharmacist received prescriptions and orders for medicine and the due process involved before giving the medicine or dispatching ordered medicines. I also studied the side effects that specific m edications would have when administered to psychiatric patients. Rationale The motivator for choosing this kind of transition program was the desire to develop my knowledge on identification of different available drugs and how such medicines would work in the human body. Among my aims was to understand drug calculation and administration which is a critical skill in avoiding adverse effects due to poor medication. My interaction with the pharmacy team equipped me with the knowledge on the required procedure for dispensing drugs and what measures to take so as to curb medication errors in healthcare institutions, a paramount skill in my future role as a nurse. Thus, this analysis paper evaluates my experience with psychotropic medication, communication and its importance in a healthcare setting, legislation on drugs and pharmacy operations. Feelings: When I started this transition program, I expected to learn so little because the program was only to run for a day. More so, I expect ed that since to the pharmacy team it would be a normal working day, they would have little time to explain to me their operations. But the team was co-operative and helpful which made me view them as colleagues. Despite me being a student, they respected me and I will not forget the pharmacist always wanting me close so that I could learn effectively and as much as possible. Evaluation: Among the people with mental health disorders, the greatest needs include understanding the happenings within their environments; feeling their emotions but also learning to manage them; being able to communicate with those who make decisions for them; and feeling stable in their thinking (Solchany 2011). Medications have been used in treating mental disorders symptoms in conditions of depression, anxiety disorders, bipolar disorders, schizophrenia and attention deficit-hyperactivity disorder, ADHD. These medications used for treating mental health and behavioural problems are referred to as psychot ropic medication as used by the National Institute of Mental Health, NIMH (2008). There are varied types of these medications for particular circumstances and among the ones I encountered include antidepressants such as imipramine and clomipramine selling under the brands Tofranil and Anafranil respectively; anti-obsession medication including fluoxetine and vilazodone trading under the brands Prozac and Vibryd; and psycho-stimulants such as metyhlyphenidate trading under th

Partnership Accounting Coursework Example | Topics and Well Written Essays - 1000 words

Partnership Accounting - Coursework Example Capital - William $ 87,500 Capital - Frank $ 87,500 Capital - Sammy $ 175,000 4. General Partnerships is that all partners have unlimited liability. This means that if a business is not able to pay back its debts, the partners are held responsible to pay the debtors back and they can be forced to sell of their personal assets in order to repay the debt. Only under certain circumstances, there can be a partner with limited liability; however that partner does not take part in the management of the business. Under Limited Partnerships there exist some partners whose liability is limited to the contribution of capital in the business. The resignation, retirement or death of such partner does not cause the dissolution of the firm. However, one partner has to have unlimited liability while the partners with limited liability do not take part in the management of the business. Also, such a partnership has to be registered. Joint Venture Partnership is similar to a general partnership, howe ver it lasts for only a certain time period or for a certain project. Usually two companies share the costs, risks and benefits by running a project. However, a written agreement is not necessary. 5. The two methods of recording changes in the membership of a partnership are Bonus Method and Goodwill Method. Under bonus method, the assets accounts increases by the amount of capital contributed by the new partner. Any access amount paid to acquire the interest in the business is credited to the respective partners account. However, under goodwill method, a goodwill account is opened to account for this access amount. It is an intangible asset. 6. A. The list of provisions is: 1) Nature of the  partnership   2) Contributions to the partnership 3) Allocation of profits and losses 4) Interest on Capital 5) Interest on Drawings 6) Management Duties 7) Policy upon admission or retirement of partners. 6. B. The articles of partnership are very significant as it outlines the nature of t he business, the names of the partners, their addresses, the address of the business. Also it includes the duties of each partner, their profit and loss sharing ratios, any salaries if applicable. It has clauses relating the percentage of interest of capital or interest charged on drawings. It may also contain the policy upon admission or retirement of a partner. All the partners and witnesses sign the articles of partnership agreement. Apart from highlighting the various factors relating to the business, it can serve as a legal document. Many partners contribute their capital, labor and skills to the business which has high risk associated with it. Therefore, there is a possibility that there is disagreement among the partners over assignment of duties, division of profit or loss or the admission of a new partner. In case a partnership agreement has not been framed and signed, this can lead to lawsuit. However, if a lawyer is involved and the articles of partnership are stated, it resolves conflict easily as all partners can refer to it. For instance, a dispute arises among distribution of profits among partners, it can be served as a legal document in the court and the conflict can be easily resolved. To avoid legal implications, it is always better to have a partnership agreement to prevent any partner from violating the agreement. It is signed to protect the interest of all partners. Discussion Board The partnership agreement is a legal document that not only serves in the interest of the partners but the government as well. The agreement not only covers the type of the business that it will carry but other important aspects. Many a times the profit and loss sharing ratio is different from the capital ratio, in such cases partnership agree

Fiction Story Writing Essay Example | Topics and Well Written Essays - 500 words

Fiction Story Writing - Essay Example I do not like to see people struggling, so that in every opportunity I believe it is my responsibility to help them. I believe that doing the right thing at the right time is the best achievement in life. Many of my colleagues do not follow this kind of thinking. They say I am becoming more obsessed with my ideology that I am beginning to step on others' rights. Well, they have their own beliefs and I have mine. I will just continue doing what I think is best for me and my people. The "Apocalyptic War" was a nightmare. I do not remember much now. These unknowns have separated me from my wife, Samantha, and my daughter. Jennifer. I do not believe them when they say Samantha was kidnapped long before the war and that Jennifer was killed during crossfire between the unknowns and the SecForce (government security). I need to find the answers. I want the truth. These medals I received from the army are worthless without my family. I need to find them. I must find the stranger whom they say has rescued me from the "invasion," he will point the way for me. In the meantime, I have all my plans laid before me now. With my co-survivor, Antonio Guitrez's assistance, in the next ten years I will open several chains of businesses to help boost the economy of Shady Sands. "Chance Bar" will have branches in every district.

Land law Essay Example | Topics and Well Written Essays - 1500 words - 2

Land law - Essay Example in respect of the land., these can be express covenants agreed between the parties or implied covenants as a matter of law (implied could be the obligation of the tenant to pay rent under the equitable lease. (Shiloh Spinners v Harding)1). Lord Templeman in Street v Mountford2 said that the essential feature of a lease is that exclusive possession of the property is given to a person for specified term, in return of rent. The most important issues in respect of exclusive possession is the fact that it gives ownership to the person for a specified period of time, and because of it being a proprietary interest, it can be assigned, and may be binding on subsequent owners of reversion. In the case of a license it is more of a personal right, binding on parties who created it. (Lloyd v. Dugdale)3. Furthermore, in the case of leases the landlord’s right is restricted to remove tenants and to set rent, this is contrary to what happens in the case of licences. Therefore the distinctio n of lease and licence is of the essence. The deciding factor in respect of lease and licence is that of exclusive possession. Exclusive possession is determined by the facts and surrounding circumstances and other factors. Labels in themselves are therefore not decisive, and so the intention of the parties are not relevant, but the substance of rights that have been created have been construed to be relevant. There are certain exemptions where even if the occupier is in exclusive possession a lease is not created ( Lord Denning in Facchini v Bryson)4. In accordance with Lord Templeman in Street, the fact that the substance of agreement and not the label, is what is important, restricts the situations whereby a license would be construed. From the facts, it can be construed that exclusive possession was granted to Tom. The next element that is important is the fact that it must be for a certain term. This is clearly the case as Lionel agreed to grant Tom a lease for five years. The next element of tenancy is that of rent as specified by Lord Templeman in Street. Clearly Tom was under an obligation pay the rent as well as the premium. Thus in the current situation a lease has been created. As far as creation of a lease is concerned, that is done in two stages, the first being the contract being concluded so as to grant a lease between the landlord and tenant, and the next step is that of the execution of the contract by grant of lease by deed. For the existence of a legal lease of more than three years or where a premium is charged are legal only if they are executed by deed, a requirement under section 52(1) of the Law of Property act 1925. A deed has been defined as a formal written document and in accordance with section 1 of Law of Property (Miscellaneous) Provisions Act 1989, a said document is construed to be a deed only if it expressly declared itself to be a deed and is witnessed by one other person. As far as equitable leases are concerned, they tend t o exist when an enforceable contract is entered into between the landl